Glad I'm not alone, in When Economy Sours, Tootsie Rolls Soothe Souls, the NY Times noted that the "recession seems to have a sweet tooth."
We're all reaching for candy and assorted sweets during these challenging economic times. And not just the new stuff, oldies like mallo cups, mary janes, necco wafers, bit-o-honey and swedish fish are flying off the shelves.
Sales were up over 80% versus last year at one candy shop. Another shop owner said customers told her “They put candy in their actual budget”.
Now that's MY kind of budget!
And it's not new: "Hershey, the dominant candy brand during the Depression, remained profitable enough through the 1930s for the company to finance its own work program for the unemployed, said Pamela Whitenack, Hershey’s community archives director."