"The value of books... because cheese and crackers never changed anyone's life: When people get yet another basket filled with fruit or wine or cheese and crackers--it is hard to remember who sent what--but when they receive a book or a basket of books...it feels thoughtful and personal and memorable."
--An e-mail newsletter sent by Roxanne Coady, owner of R.J. Julia Booksellers, Madison, Conn., promoted "Corporate Gift Ideas."
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